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Fernando Serrano

Creator & Designer 


Welcome to Queen of the Rodeo, a brand dedicated to creating beautiful, ethically handcrafted jewelry using thoughtfully sourced materials. Our creator and designer, Fernando Serrano, is a Mexican queer designer who studied his craft in the beautiful town of San Miguel De Allende.

At Queen of the Rodeo, we believe that jewelry should not only be beautiful, but also ethically made. That's why we source our materials from trusted suppliers who share our commitment to sustainability and fair trade practices. Our pieces are designed with care and attention to detail, using traditional techniques and modern aesthetics to create unique and timeless pieces that you will cherish for years to come.

Whether you're looking for a statement piece to complete your outfit, or a meaningful gift for someone special, Queen of the Rodeo has something for everyone. Each piece is handmade with love and care, using only the finest materials to ensure quality and longevity.

We invite you to explore our collection of handcrafted jewelry and discover the beauty and elegance of Queen of the Rodeo.

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